While individuals selling their gently-used items won't host sales during Black Friday, we expect to see sites like The RealReal, Poshmark and eBay running Black Friday sales. Resale platforms have continued to grow in popularity in recent years. Growth in resale retailers and trade-in programs This will impact not only the Black Friday sale prices people see in their favorite stores, but also their shopping habits.Īs a result of inflation, finding great deals, looking past flashy promotions and assessing the actual price and money saved will be all the more critical for Black Friday shoppers this year. Inflation continues to drive up prices in the U.S. And some products that sell out quickly on Black Friday will make repeat appearances throughout the Thanksgiving weekend. While some doorbusters and hot items will last only minutes on Black Friday itself, plenty of online deals will remain available throughout the entire long weekend. The entire span of Thanksgiving to Cyber Monday will also remain as one long savings event in 2022. In 2021, we saw retailers host several pre-Black Friday sales, starting as early as October, and we expect this trend to hold strong. The 'Black Friday creep' that we've witnessed over the past couple of years is likely to continue in 2022. That being said, because shoppers are aware of the supply chain issues from last year, they will likely start shopping earlier in the season this year – with retailers taking note. Sales continuing to start early in the season While these issues haven't been remedied entirely, a Bloomberg report shares that the situation doesn't appear to be as dire in 2022. Some supply chain issues – but less than 2021ĭelays and limited stock, as a result of global supply chain issues, were a big concern during Black Friday 2021 – and throughout the holiday season. We also expect the tradition of shopping in-store early on Black Friday to make a bigger comeback this year, even if the bulk of sales take place online. While online orders still make up a large portion of sales, we expect in-store shopping to be more prominent in 2022 than it was in 2021 or 2020. In June, CNN reported that in-store sales increased at a faster rate than online sales in May 2022. Shoppers, too, have returned to relatively normal in-store shopping routines. More in-store shoppingĪt this point in time, most stores are operating the same way they did before the pandemic started – with mask requirements lifted and no social distancing requirements. Still, based on Black Friday 2021 and current emerging shopping and market trends, we can get a sense of what might occur during Black Friday 2022. Given the many twists and turns of events the world has experienced over the past couple of years, it can be hard to predict exactly what will happen during the Black Friday shopping season in 2022. We already know Target will be closed on Turkey Day 2022, as the retailer announced in 2021 that it would close its doors for Thanksgiving Day every year. We expect this trend to continue in 2022. In 2021, it was more rare for a retailer to be open on Thanksgiving than closed. Given the prevalence of early sales in 2021, we expect to see plenty of retailers offering weeks-long and even month-long Black Friday sales in 2022. Pre-Black Friday deals start popping up in early November - and some even in October. Here, we broke down our predictions of what you can expect to discover during Black Friday 2022, including inflation's impact, supply chain concerns, early sales and store hours.Īre you wondering what the Black Friday date is for this year? The major shopping holiday always falls the day after Thanksgiving, which means it's on Friday, November 25 in 2022 – the fourth Friday in November.īased on previous years, most Black Friday sales start on Thanksgiving Day (or even before) and extend throughout the Black Friday weekend and into Cyber Monday. Black Friday falls on November 25 in 2022.

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